In the current economic climate I think the car manufacturers are willing to play on anything to get a sale, including people’s nervousness about driving in snow. I suspect it’s s feature they had already but didn’t push over here until the recent cold snap! As you say, nice try Citroen, but I bet some silly bugger falls for it! 😉
Hope you are having a good evening watching your sports. Netchick does too 🙂